CMA: THE BETTER WAY

Corporate Marketing Associates, CMA, was founded with the mission to become the premier sports and entertainment marketing company in the tri state area. In ten short years, CMA has grown to represent over 35 venues and 250 corporate sponsors. CMA's experience and high level sales personnel have enabled them to maximize revenues by establishing relationships for our corporate sponsors. Utilizing inventory from the various sports teams and entertainment centers, CMA packages unique proposals geared towards individual sponsors. customizing available inventory to give the sponsor the utmost impact for their corporate dollars. John Gulluscio, President, and his sales staff bring a combined fifty years of sales and marketing experience to CMA.

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Corporate Marketing Associates (CMA) announces the signing of a naming rights agreement between Pine Belt Auto Group and the former Poland Springs Arena/Ritacco Center. This state of the art facility in Toms River, NJ has been part of the Toms River Regional School District since 2003 featuring sports and entertainment events with a seating capacity of up to 4000 for varied performances.

The CMA vision for this sponsorship was to approach a "home grown" entity with deep roots in the community of Toms River and the entire Ocean County area. CMA had only one business model in mind to approach as a naming rights partner. The Pine Belt Auto Group was quite responsive when our plan was presented and an arrangement was made in a matter of weeks.

The Pine Belt Group appreciated the opportunity to reach out to the students and the future of their community, likewise the TRSS was enthusiastic in welcoming the Pine Belt Group as their new partner.

CMA wishes to congratulate the new Pine Belt Arena.

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In December, 2003, CMA entered into an agreement with the Toms River Board of Education, wherein, CMA was awarded the contract to procure advertising dollars for their new state-of-the-art arena, Ritacco Center, now known as the Pine Belt Arena. Using the formula that has been successful in other areas, CMA has been able to develop sponsor revenue for the Center over the past five years totaling 1.2 million.

CMA feels the success of the Pine Belt Arena could be the beginning of a new era of corporate advertising in New Jersey and beyond. Other school districts are beginning to see the advantage of bringing corporate dollars into their school system. Please refer to our High School Sponsorship Program link for more details.